Race map by GOAL Foundation
Beer label designed by Blindtiger Design
El Doce
The GOAL Foundation, known for putting on some of the best events in Utah, reached out for help creating the identity, promotional, and event materials for a Day of the Dead inspired, 12-hour mountain bike race entitled El Doce (The Twelve). The aim was to infuse the style and design of the traditional sugar skull with bike components in order to create a visual that would speak to mountain bikers and make for a cool piece of art that could be used for various apparel, posters, etc.
Art Direction, Identity, Illustration, and Design