Be Brilliant.
Building upon extensive market research and public opinion surveys, our primary goal with the "Be Brilliant" campaign is to elevate Weber State University's brand recognition and improve our perception of quality. By speaking to our many value propositions and using our university's shield to frame the brilliance of our students, faculty, campus, and services, our aim is to inspire our identified personas to find their own brilliance and see Weber State as the best place to do so.
Creative Direction, Art Direction, Storyboarding, Layout, and Design
WSU Marketing & Communications | Video Production by Blnk Spce